'Microsoft Gaming' Is Officially Dead

New Xbox CEO Asha Sharma just retired the 'Microsoft Gaming' brand and laid out her plan to reset Xbox after years of chaos under Phil Spencer and Sarah Bond. The 'We Are Xbox' memo blames the last five years for everything. But under the new logo, the structure looks the same.

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00:00 We Are Xbox
00:46 Sharma Takes Over
03:03 Reading The Memo
05:32 Inside The Plan
10:04 How Xbox Got Here
13:57 The Plan's The Plan

Sources:
https://www.windowscentral.com/gaming/xbox/exclusive-talking-to-new-xbox-ceo-asha-sharma-and-cco-matt-booty
https://www.theverge.com/tech/911182/microsoft-xbox-game-pass-too-expensive-leaked-memo
https://bellular.games/game-pass-got-50-more-expensive/
https://x.com/Chris_Dring/status/1942469649423052857
https://x.com/redphx/status/2037323830788829692
https://www.youtube.com/live/B1cpze5029I
https://x.com/JezCorden/status/2043304305411645533?s=20
https://x.com/asha_shar/status/2041927053159886910?s=20
https://x.com/godfree/status/2042382357131641165?ref_src=twsrc%5Etfw
https://news.xbox.com/en-us/2026/04/02/xbox-fanfest-tour/
https://www.youtube.com/live/XiuqOKvlHbc?t=6597s
https://x.com/superhys/status/2044125577917968752
https://www.eurogamer.net/starfield-ps5-crashes-bethesda-responds
https://x.com/klobrille/status/2044144996421427403
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https://www.windowscentral.com/gaming/xbox/microsoft-has-made-it-impossible-to-be-a-fan
https://www.seattletimes.com/business/microsoft/microsoft-to-lay-off-as-many-as-9000-employees-in-latest-round/
https://www.youtube.com/watch?v=Ybj10537yi4
https://bellular.games/loading-screen-unethical-and-or-unlawful-acts-alleged-at-halo-studios/
https://news.xbox.com/en-us/2025/02/19/muse-ai-xbox-empowering-creators-and-players/
https://www.xbox.com/en-US/gaming-copilot
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https://x.com/i/status/2049582922416435251